Posted By:

Cheryl Miles on March 22, 2016

Best Recruiting Strategies for Your Business

Recruiting is arguably one of the most important aspects of business operations. Not only is effective recruiting essential for finding qualified candidates, but it ensures that employees mesh with your company culture and reduces your turnover rate. With numerous avenues for finding employees, it’s crucial that you use the best recruiting strategies for your business.


Recruiting Options

The techniques that employers use have changed considerably over the past decade or so. This is primarily due to technology and how much more connected the world has become. Here are five current, effective recruiting strategies:

  1. Online Job Boards – Sites like Indeed, Monster and Career Builder make it simple for recruiters to post ads and connect with qualified candidates.
  2. Social Media – There has been a dramatic spike in recruiters using social media over the last few years — and research from Aberdeen Group found on Capterra’s website states that “73 percent of 18 – 34-year-olds found their last job through a social network.” LinkedIn and Facebook are especially popular.
  3. Job Search Apps – As the world becomes more mobile-centric, it’s increasingly common for recruiters to post jobs on apps like Glassdoor, Simply Hired and SnagAJob.
  4. Recruiting Agencies – The staffing industry has grown by leaps and bounds in recent years — and many companies are turning to professionals to help fill vacant positions.
  5. Internal Recruiting – This is the most traditional recruiting technique, but can still be quite effective. It also eliminates many recruiting costs.


Which is Best for Your Business?

Choosing the ideal strategy boils down to three main factors — your employee demographic, the amount of effort you want to put forth and your budget. If you’re looking for younger employees, technology tends to be the best way to reach them. For a broader demographic, all of the aforementioned options can produce results.

If you’ve already got your hands full and simply don’t have the time to spend on recruiting yourself, it’s smart to go through a recruiting agency because they’ll do the heavy lifting for you — and most are adept at finding highly qualified employees that will match your company culture. However, this can be one of the more costly means of recruiting, and you should be sure to find an agency that specializes in your specific industry.

If your budget is limited, consider using either social media or internal recruiting because both can be done at little or no cost. Social media is beneficial because it can put you in touch with hundreds or even thousands of qualified candidates. Internal recruiting is nice because it can make for an easy transition for a new employee because they already have a connection with an existing staff member.


Employing the best recruiting strategies streamlines the hiring process and accomplishes what’s most important — efficiently filling a vacant position with the right employee. It keeps your operations on track, giving your company the necessary manpower to keep up with demand.

Photo by Alan Cleaver