Tag Archives: holiday season

business holiday celebration

How Should Your Business Celebrate the Holidays?

The holiday season is a bit of a double-edged sword for small businesses. On one hand, it’s a fun and festive time of year with the opportunity for increased sales. On the other, it can be incredibly disruptive with employees requesting vacation time, office parties and a host of other distractions.

This begs the question. Just how should your business celebrate the holidays?

 

Give Your Employees a Breather

Almost every small business will close its doors on Christmas and New Years. If possible, it’s ideal to give your employees more than just the bare minimum time off. It’s great if you can give them just a few extra days off to spend time with family and friends and simply recharge their batteries.

For instance, you might want to let them take off December 24 – 26 and December 31 – January 1 to accommodate for festivities and travel. Not only is this good for morale, it can prevent a lot of disruptions because many of your employees will be requesting these days off anyway.

 

Be Generous

The holidays and Christmas, in particular, are a time for good will and giving. It’s a smart idea to go the extra mile and show your employees, customers, clients, etc. how much you appreciate and value them.

You don’t have to go over the top, and even a small gift card can serve as a token of your appreciation. If you’re looking for other affordable ideas, check out this resource from Business News Daily.

 

Throw Up Some Christmas Office Decorations

One quandary that small businesses have is whether or not to be festive and deck the workplace out with Christmas decorations. Generally speaking, it’s a good move to decorate in a tasteful manner without going over the top.

 

Keep Your Office Party Laid Back

Most small businesses feel like they need to have the mandatory office party. While it’s usually a good idea to build team chemistry and boost morale, there’s no reason to take it to excess. For instance, it’s recommended that you have it at your workplace because it’s less expensive and reduces the likelihood of someone over-drinking like they would if it was held at a restaurant or formal venue.

You also don’t need to spend hundreds on catering and food. A nice, informal get-together where everyone can spend some quality time with one another lets everyone relax and enjoy a festive atmosphere.

When deciding how involved your small business should get with the holidays, it’s usually best to shoot for somewhere in the middle. Definitely celebrate the holidays and give your employees a chance to unwind. Remember, you don’t have to spend a fortune or invest a massive amount of time in the process. Try to find a happy medium that works for your business.

 

prepare business for holiday season

Prepare Your Business Now for the Holiday Season

When it comes to sales, there’s no bigger time of year than the holiday season. In fact, information on Statista’s website states that “holiday sales reflect about 19.2 percent of the retail industry’s total annual sales, and 768,000 employees are hired throughout the U.S. to compensate for the holiday rush each year.”

With an uptick in consumer activity beginning as early as September, it’s important to prepare your business now for the holiday season. There are several ways to go about this.

 

Assess the Trends of Previous Years

Perhaps the best way to ensure that your business is equipped and ready for this year’s holiday season is to examine past years’ trends. For instance, you would want to look at how much demand increased on average over the past three or four years because this should be an indicator of what you can expect this year.

You may also want to examine the following areas:

  • Your sales figures
  • Inventory counts
  • How many additional workers you hired
  • How many hours existing employees needed to work to cover the load

 

Start the Hiring Process for Additional Help

If you know for sure that your current staff will be insufficient to keep up with demand, now is a good time to look for seasonal workers. Finding high-quality temps ahead of time could save you in November. You may even want to go through a staffing agency to streamline this process significantly and ensure that you find workers with the right experience.

 

Plan for Increased Inventory

Decide what quantity of each product you’ll need to have in order to meet consumer demand, based on previous inventory data. In some cases, the increase in volume will only be minimal. If it turns out to be significant, you may need to rearrange your current inventory to accommodate it. You may also need to reorganize your shelf space.

 

Plan Out Holiday Promotions

Holiday promotions are your chance to cash in on this economically stimulating time of year. Whether it’s offering discounts, giving away freebies or having special sales, plan the details beforehand so that you can reach your demographic most effectively and minimize potential setbacks.

 

Prepare Your Website

The holiday season is the catalyst for a major boost in eCommerce sales. It’s important to address a few key areas before it’s actually go time.

  • Create a holiday-themed landing page
  • Speed up your site
  • Make sure your site can accommodate increased traffic
  • Simplify your checkout
  • Make sure your site is mobile-friendly
  • Add links to related products (this can increase impulse purchases)
  • Create holiday related blog content

 

By preparing your business now for the holiday season, you can make the transition to full-blown holiday mode without a lot of glitches along the way. You’ll be in better position to keep up with demand, capitalize on opportunities and increase your sales volume without any unnecessary stress.