Although there are several factors that determine a business’s output and profitability, perhaps the most important is employee engagement. When workers are dialed in and take their duties seriously, it tends to have a positive impact on productivity. As a business owner, it’s important that you understand exactly what employee engagement is and how to use it as a way to get the maximum effort from your workers.
Definition of Engaged Employees
According to Forbes, “employee engagement is the emotional commitment the employee has to the organization and its goals. This emotional commitment means engaged employees actually care about their work and their company. They don’t work just for a paycheck, or just for the next promotion, but work on behalf of the organization’s goals.” Workers that are engaged have a genuine passion for their job and a deep loyalty to their company. In turn, they are naturally driven to give it their all and often exceed expectations.
Benefits of Engaged Employees
For starters, it should increase your retention rate. When workers are satisfied with their jobs, it only makes sense that they will be more inclined to stick around for the long haul, and they’re less likely to jump at outside offers. Because the same group of employees will work with one another for longer, it’s easier to establish team chemistry, which can create an excellent company culture over time.
It’s also a natural catalyst for productivity. Engaged employees exert more effort and have the mindset of giving it 100 percent. They are less likely to have excessive absences and are more motivated in general. In fact, engagement is statistically proven to increase output. Research performed by the HayGroup found “the offices with engaged employees were as much as 43% more productive.”
When you put all of this together, it ultimately means increased profitability for your business. A higher level of service leads to more productivity and better quality. This leads to more sales and happier customers, which leads to repeat sales and additional customers. The end result is maximum profitability and sustained growth.
How to Increase Employee Commitment and Engagement
Providing the opportunity for advancement tends to be effective because employees know that they’re not stuck in a dead end job, and there’s room for progress. This could include offering promotions and giving employees leadership positions that exhibit signs of talent and work ethic.
Offering employee benefits is smart because it shows that you legitimately care about the wellbeing of your workforce. In turn, this can create incentive for employees to work harder, and establish a sense of loyalty. Some benefits worth considering are:
- Investment Planning
- Supplemental Plans
- 401k and Profit Sharing Options
You should also understand the strengths and inherent talents that each individual brings to the table. Putting employees in the right position that accentuates their abilities and giving them duties that they’re interested in should create more job satisfaction across the board.
Finally, it’s important to make sure that you recognize the achievements of your employees. Rewarding them and showing your gratitude for a job well done should make them feel appreciated and can go a long way.
By taking measures to maximize employee engagement, it can benefit your business immensely. The increase in productivity should manifest itself in multiple ways to accelerate company growth and take it to the next level.