Ever since social media’s first big surge in 2003 with MySpace, it has steadily gained momentum and has never been more popular than it is right now. In fact, data from Statista’s website shows that “78 percent of the U.S. population has a social network profile in 2016, which is up 30 percent from 2010 when only 48 percent of the U.S. population had one.”
When used correctly and with effective techniques, social networks can serve as a tool to amplify your business and improve your bottom line.
Use the Right Social Networks
A common mistake that marketers make is spreading themselves too thin by attempting to build a presence on every single network out there. While it’s fine and even encouraged to use multiple networks, it’s essential that you’re using the right ones. Consider being active on networks where you can realistically reach your demographic.
For example, a B2B company would probably want to gear their efforts toward LinkedIn because it’s arguably the best resource for professional networking. A business with a primary demographic of women would mainly want to use Pinterest, considering that the overwhelming majority of users are female.
Focus on a Targeted Audience
Zoning-in on a target audience will dictate the type of content you post, the tone you use, who you follow, etc. One trick is to create a persona for your average customer or client. Keep that persona in mind when running your social media campaign, and it should be fairly easy to connect with your target audience.
Make Interaction a Priority
Engaging with your audience and relevant influencers is critical for building relationships and long-term success. If you’re waiting for others to interact with you, then you could potentially see only marginal results. On the other hand, if you’re willing to make the first move and comment, respond, share other people’s content, start conversations, etc., this should help you gain momentum and expedite your overall progress. In other words, you should avoid being passive and acting like a wallflower and always be looking to interact with others.
Choose the Optimal Social Media Posting Times
One aspect of social media that’s often overlooked, but is nonetheless important, is the time in which you post content. Activity on networks peaks at certain times of the day and week, allowing you to reach the maximum number of people by posting at the right times.
Here’s a couple of examples based on data from an infographic found on Quicksprout’s website.
- Thursday and Friday between 9 am and 7 pm are the best days to post on Facebook.
- You can get the most clicks and shares by posting on LinkedIn on Tuesdays between 10 and 11 am.
Use the data found on this infographic to fine-tune your posting schedule and enable you to reach the largest possible percentage of your audience.
By following best practices, you can use social networks to amplify your business and gain valuable exposure. With a little patience and persistence, you can establish a sizable following who are genuinely interested in the goings-on of your company.